Source Naturals was created in 1982 by the CEO of Ira Goldberg to boost the potential of each individual to enjoy optimal health. Until then, the type of nutritional formulas aimed at improving health and wellbeing did not exist. The idea of combining various nutrients, herbs and neutraceuticals in one formula, although very common today, back then was very unusual. Source Naturals is a pioneer in the concept of “wellbeing formula”. Natural nutritional supplements are at the cutting edge of the wellbeing revolution. This transformation in health awareness also includes new perspectives for the diet, lifestyle, emotional and spiritual development, and complementary health.