PowerBar

PowerBar Inc company was founded in 1986 in Berkeley, California. The first products were the PowerBar energy bars, with chocolate and nuts. Gradually the word PowerBar extended to the sports field. Ironman competitors and even Tour de France competitors in 1987 consumed these bars. PowerBar became an icon of sports nutrition and was sold in 35 countries. As of today, the range of products remains in constant expansion due to their optimal quality.

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